Meet Red Maple

Our Story

Red Maple began because of a memorable day in the life of our Principal and Founder, Raechel:

One day, in a particularly dark and confusing year of my life, I found myself at a large bookstore looking for answers to a hot mess of problems, when I stumbled my way into insight. It went like this:

"Life is difficult. This is a great truth, one of the greatest truths. It is a great truth because only once we truly see this truth, do we transcend it. Once we truly know that life is difficult – once we truly understand and accept it – then life is no longer difficult."

That little gem, from Dr. M. Scott Peck, ended up being one of a few "mind-blown" moments in my life, causing me to forever reframe my expectations. It taught me to stop struggling against my difficulties and, instead, to start rolling with them. To transcend them. And I desperately needed to learn that lesson, at that particular time of my life.

That was also the day my love affair with deep work, and a company that knew how to do it, first began. I decided that I would attain the skills I needed to support people in becoming whatever they must be in their lives. And that was where your story and Red Maple's started mixing.

We represent a team of people that are the best there is in the field of personal and professional development. But there is one thing I cannot stand, which is 3-point checklists or other insufficient solutions to the problems of our day. Around here, we cheekily refer to cheap fixes as “pablum.” Red Maple’s work is deep, and sometimes complex. We look forward to working with clients that want just that on the road to improving their lives, relationship and businesses.

Our Leadership

Red Maple is led by two bold and visionary women:

Raechel Pefanis

Founder and Principal

Meet Raechel

Susanna Muntz

Director of Education, Professional Coach

Meet Susanna

Our Team

Brian Cyr

MCC-ICF

Professional Coach, Coach Training Faculty

Brian brings over 10 years of experience as a coach and corporate consultant. His supportive and challenging approach ensures that people and teams reach their full potential as they experience the science and art of the coaching conversation.
Toolkit: Leadership and Executive Coaching, Corentus Group Certified Team Coaching, Presence-Based Coaching, Tilt 365™
Bucket List: To tell the world’s worst dad joke (ahem: nobody wants to tell him he already achieved this).

Bethany Mazereeuw

MSW, RSW, ACC-ICF

Professional Coach, Red Maple Consultant

Bethany is a coach and consultant known for her ability to cut through the noise and help individuals and teams get clear on what they truly want—and how to get there. With a sharp eye for systems and a passion for simplicity, she brings a strategic yet grounded approach to personal and organizational transformation.
With over 25 years of professional experience in project management, quality improvement, research, and leadership, Bethany combines deep expertise with an innate gift for streamlining what matters. She holds a Lean Six Sigma Green Belt, and certifications in both Management and Project Management.
Offering a unique blend of high challenge and deep encouragement, Bethany helps clients build clarity, confidence, and sustainable change. Whether supporting individuals in their personal growth or consulting with organizations to improve workflows, Bethany creates space for people to focus on what matters most.
Toolkit: Enneagram, Working Genius
Bucket List: To host a “clarity” camp where people declutter their calendar, closet and inner critic.

Kathy Sauvé

BA, PCC-ICF

Professional Coach, Coach Training Faculty

Kathy specializes in working with leaders and teams that are in high change, corporate environments. A long-time leader herself, Kathy is the author of Cut Through the Chaos: 5 Practical Strategies to be the Leader People Want to Follow.
Toolkit: Leadership and Executive Coaching, Team Coaching, Everything DiSC™, Working Genius™, Five Behaviours of a Cohesive Team™
Bucket List: To live by the water.

Michael Hagley

MSc, MBA, P.Eng, PCC-ICF

Professional Coach, Coach Training Faculty

Building better leaders and teams is Michael’s passion. He brings a unique perspective to coaching as a visible minority and as a chemical engineer. His skills have been honed through time spent in industries of every size and type.
Toolkit: Leadership and Executive Coaching, EQi-2.0™, Hogan Leadership Forecast™, Emergenetics Associate™, Leadership Circle Certification
Bucket List: To complete an Iron Man.

Michael Kaufman

BSc, MIT, CAC, PCC-ICF

Professional Coach, Coach Training Faculty

Mike is an executive coach and consultant who has an extensive background in team effectiveness and has helped numerous firms achieve outstanding results. Over the past two decades, he has helped and continues to help people and organizations stretch beyond their current abilities and grow big.
Toolkit: Professional Coaching, GENOS EQ, Agile Certified, Neuro-Linguistic Programming, Dare to Lead™ Certified Facilitator
Bucket List: To travel to Australia, Japan and China.

Nicole Jolly

BA, MSc, ACC-ICF

Professional Coach, Coach Training Faculty

Nicole believes that all people are creative, resourceful and whole. She works with clients to unlock the answers and resources that they already hold inside. As an executive coach, she helps seasoned, senior executives find their stride at work, and in life.
Toolkit: Leadership as well as Executive Coaching, Team Coaching, Living Systems Approach™
Bucket List: To return to Africa and travel with family.

Dana Sproule

BA, ACC-ICF

Professional Coach, Coach Training Faculty

After 15 years of working with teams, Dana is convinced that every leader needs two things: they need to know what to spend their time on, and how to bring out the best in their people. After that, they can do anything. Dana is committed to helping leaders access their own wisdom, and develop the skills they need to make a difference.
Toolkit: Leadership and Team Coaching, MBIT, Internal Family Systems, Five Behaviours of a Cohesive Team™, Spiritual Traditions, Trauma-Informed
Bucket List: To live on the Atlantic Ocean and pick up sea glass every day.

Our Values

At Red Maple, in all our coaching and consulting, we hold to our values, paying attention to the people in all we do.

Dignity

We believe in people; that everyone is of value and should experience being valued.

Discernment

We believe in deep work. While the presenting problem might be easiest to notice, there is always more beneath the water line, and we seek to do our work in this deep place.

Movement

We believe work can be done beyond our minds, but in our whole beings. We seek to move conversations from simply theoretical to practical, tangible, and embodied.

Community

We believe the real potential lies in how we can all be better together, not anyone of us alone. The prioritization of community is the most powerful resistance to the loneliness epidemic.